Tuesday, July 19, 2011

Bill Gates funds CMS PR blitz

Bill Gates funds CMS PR blitz: "(By Eric Frazier, efrazier@charlotteobserver.com) The Bill and Melinda Gates Foundation is bankrolling a $200,000 public relations campaign to boost interest in local school reform efforts, but critics quickly panned it as meddling billionaires trying to steer debate over the future of Charlotte-Mecklenburg Schools.

The Gates Foundation is paying for a media campaign to run through this fall that would deploy TV, radio and Internet ads, as well as a website, to tell citizens about school reform efforts stemming from CMS' Strategic Plan 2014."